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ALPA Launches Public Awareness Campaign

September 24, 2020

ALPA Launches Public Awareness Campaign

The Air Line Pilots Association, Int’l (ALPA), demonstrated its investment in the airline industry by launching a new public awareness campaign to reassure passengers that when they are ready to take to the skies, airline pilots are ready for takeoff.

   ALPA’s “Ready for Takeoff” paid advertising campaign is the Association’s latest effort aimed at reminding the flying public that pilots are on the job, ready to fly, and taking precautions for COVID-19 in order to get them safely to their destinations. ALPA’s initiative builds on work the union has accomplished since the start of the current public health crisis—reassuring the flying public, advocating for payroll support for aviation workers, and calling for mandatory compliance with Centers for Disease Control and Prevention guidelines. “Ready for Takeoff” will use a mix of print, digital, and social ads to drive home the message that when travelers are ready to take to the skies again, they can feel confident knowing pilots are ready to get them there safely.
   —Please see http://www.alpa.org/news-and-events/newsroom/2020-09-17-ready-for-takeoff for more.